2002 Incentive Programs
Linking 2000 and 2001 For Your Benefit in 2002!
The 2002 earned frequency discount for a manufacturer is determined by combining 2000 and 2001 ad pages (not frequencies) in The Physician and Sportsmedicine. Each full page and/or fractional page counts as an ad page. For example, if a manufacturer ran 100 ad pages in 2000 and 72 ad pages in 2001, the 2002 earned frequency would be 168. Earned frequency for each McGraw-Hill journal is determined independently.
CORPORATE INCENTIVE PROGRAM
Manufacturers receive a discount based on annual gross billings in The Physician and Sportsmedicine, Postgraduate Medicine, Hospital Practice, and Healthcare Informatics for 2000 and 2001 combined. Gross billings are dollars spent after frequency discounts and before agency commissions.
For manufacturers who advertise new molecular entities (NMEs) in The Physician and Sportsmedicine there will be no charge for the prescribing information accompanying the advertisement for a period of three consecutive months.
A 5.75% discount will be earned for pre-payment of a non-cancelable quarterly advertising commitment. Payment must be received in advance.
Copyright (C) 2002. The McGraw-Hill Companies. All Rights Reserved