Whether you're a current advertiser, a new advertiser, or an advertiser that we're welcoming back to the pages of The Physician and Sportsmedicine, you'll find a simple yet significant incentive program to bolster the efficiency of your advertising schedule.
Combined Frequencies Means No Short Rates
The minimum 2003 earned frequency discount for a manufacturer is determined by combining 2001 and 2002 ad pages (not frequencies) in The Physician and Sportsmedicine. Each full page and/or fractional page counts as an ad page. For example, if a manufacturer ran 100 ad pages in 2001 and 72 ad pages in 2002, the 2003 earned minimum frequency would be 168. Minimum earned frequency for each McGraw-Hill journal is determined independently.
Substantial Incentives at New, Easy-to-Achieve Thresholds
Manufacturers receive a discount based on annual gross billings in The Physician and Sportsmedicine, Postgraduate Medicine, and Healthcare Informatics for 2002. Gross billings are dollars spent after frequency discounts and before agency commissions.
NEW PRODUCT PROGRAM
Long Time, No See
Manufacturers who advertise new molecular entities (NMEs as defined by the FDA) or products that did not appear in The Physician and Sportsmedicine in 2002, will receive one free page of prescribing information accompanying the same advertisement for a period of three consecutive months.
Quarterly Savings Add Up!
A 5.75% discount will be earned for pre-payment of a non-cancelable quarterly advertising commitment.
Payment must be received in advance.
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