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2021 Incentives

The Physician and Sportsmedicine's 2021 incentive programs are designed to be simple yet provide powerful impact on the efficiency of your media schedule, regardless of whether you are a current, brand new, or returning advertiser.

FREQUENCY PROGRAM

No Short Rates

The minimum 2021 earned frequency discount for a manufacturer is determined by combining 2021 and 2021 ad pages (not frequencies) in The Physician and Sportsmedicine. Each full page and/or fractional page running demographically, regionally, or full-run, counts as an ad page. For example, if a manufacturer ran 100 ad pages in 2021 and 72 ad pages in 2021, the 2021 minimum earned frequency would be 168.

CORPORATE PROGRAM

Substantial Incentives at Easy-to-Achieve Thresholds

Manufacturers receive a discount based on 2021 annual gross billings in The Physician and Sportsmedicine, Postgraduate Medicine, and Healthcare Informatics. Gross billings are dollars spent after frequency discounts and before agency commissions.

2021 Gross
Billings
2021 Corporate
Discount
$ 100,000 1%
$ 250,000 3%
$ 500,000 4%
$ 750,000 5%
$1,000,000 6%
$1,250,000 7%
$1,500,000 8%
$1,750,000 9%
$2,000,000+ 10%

NEW PRODUCT PROGRAM

Welcome…or Welcome Back!

Manufacturers who advertise products that did not appear in The Physician and Sportsmedicine in 2021, will receive one free prescribing information page accompanying that advertisement for a period of three consecutive months.

* THIS PROGRAM NOT AVAILABLE IN CONJUNCTION WITH ANY PREMIUM OR SPECIAL POSITIONS *

PRE-PAYMENT PROGRAM

Quarterly Savings Add Up!

A 5.75% discount will be earned for pre-payment of a non-cancelable quarterly advertising commitment.

Payment must be received in advance.


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