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2021 Display Advertising Rates

Black & White Rates
Frequency 1
Page
Inserts
Per Leaf
2/3
Page
1/2
page
1/3
page
1/4
page
1 5,953 12,739 4,760 3,873 2,567 2,387
6 5,665 12,123 4,535 3,681 2,437 2,264
12 5,428 11,562 4,350 3,528 2,334 2,175
24 5,351 11,32021 4,282 3,485 2,308 2,141
36 5,268 11,168 4,218 3,419 2,268 2,109
48 5,176 10,973 4,145 3,370 2,230 2,075
60 5,131 10,826 4,129 3,349 2,216 2,069
72 5,109 10,780 4,083 3,324 2,193 2,044
96 5,025 10,553 4,017 3,264 2,161 2,001
120 5,005 10,511
144 4,975 10,32021
168 4,929 10,302
192 4,704 9,784
216 4,669 9,712
240 4,639 9,649
288 4,621 9,612
346 4,597 9,560
416 4,573 9,512
500 4,549 9,462



Color Rates
Charge Per Color per page or fraction
Standard Color 690
Matched Color 990
4-Color 2,015
4-Color & Match 3,005
Silver 1,080
Copper or Gold 1,145

Covers
2nd Cover & Facing Page 1.4 times earned rate plus 4-color on 2nd cover
3rd Cover & Facing Page 1.1 times earned rate plus 4-color on 3rd cover
4th Cover & Facing Page 1.5 times earned rate plus 4-color on 4th cover

Positions
Special Positions 1.1 times earned B/W rate. Color additional


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