The Physician and Sportsmedicine
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Web Advertising 2021


www.physsportsmed.com


Hospital Practice
www.hosppract.com
Postgraduate Medicine
www.postgradmed.com


BENEFITS

  • Extends your media mix to include the rapidly expanding and increasingly important World Wide Web
  • Captures the brand power of the McGraw-Hill Clinical Publications with:

    • Immediate site recognition among more than 100,000 physicians.
    • Heavy promotion of site address through the journals, print advertising, exhibits, and circulation activities.
    • High user expectations for site content.
    • Accelerated acceptance of your advertising in this crucial medium.

  • Potential for consumer interest to support your DTC and OTC products and objectives
  • Sponsorship opportunities available


BANNER OPPORTUNITIES

Banner ad placement opportunities are available on many pages throughout the sites, including but not limited to:

The Physician and Sportsmedicine
ONLINE


  • Home Page
  • Journal
  • Exercise Adviser
  • Resource Center
  • Back Issues
  • Continuing Education (CME)
Hospital Practice
ONLINE


  • Home Page
  • Current Issue
  • Genetics Series
  • Capsule & Comment
  • Past Articles
  • Continuing Education (CME)
Postgraduate Medicine
ONLINE


  • Home Page
  • The Journal
  • Digital Doc
  • Patient Notes
  • Pearls
  • Editorial Archive
  • Continuing Education (CME)


And other selected content areas


BANNER ADVERTISING RATES

Where Will My Banner Ad Appear?

  • Positions will be extended on a first come, first serve basis in the same manner as in the print publications.
  • All efforts will be made to manage competitive product advertising positions in the same manner as in the print publications.
What Does Banner Advertising Cost?

Banner advertising space may be purchased at the following rates:
  • $2,500 per month, per banner for ONE Web site
  • $2,000 per month, per banner, per Web site for ANY TWO Web sites
  • $1,500 per month, per banner, per Web site for ALL THREE Web sites
Who Do I Contact?

For more information, contact your McGraw-Hill Healthcare Information advertising sales representative.


SPECIFICATIONS & GENERAL INFORMATION

SIZE

Preferred: 234 X 60 Pixels (approx. 3 1/4" x 3/4")
  • Include exact URL of Web site to which banner ad will link
FORMAT
A)Preferred Format: Scaleable (Adobe Illustrator or Freehand) saved as .eps. This format permits editing or re-sizing if necessary.
IMPORTANT:(1)Include all fonts used in the ad
(2)Ad must maintain the aspect ratio (width relative to height) indicated above
(3)Include a rasterized (Photoshop) version of the ad as a backup.
B)Acceptable Format: Rasterized (Photoshop) saved as TIFF, JPEG, or GIF. This format does not allow clean editing or size adjustments to be made after it is received by McGraw-Hill.

Files Should Be Sent To:
Debbie Watson
Healthcare Information Online
4530 West 77th Street - 3rd Floor
Minneapolis, MN 55435

or send via e-mail to: [email protected]


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